Section 19: Marketing Campaigns

Reach your customers with targeted email and SMS marketing campaigns directly from Luminate. Create professional messages, segment your audience with powerful filters, schedule delivery for the perfect time, and track results — all without leaving your salon management system.

Tutorials in This Section

Tutorial 19.1: Introduction to Marketing Campaigns

Get started with Luminate's Campaigns feature. Learn how to access the campaigns page, understand the campaign lifecycle from draft to sent, and walk through creating and sending your first email campaign step by step.

Time: 15-20 minutes

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Tutorial 19.2: Targeting the Right Customers with Segment Filters

Not every message should go to every customer. Learn how to use segment filters to target specific groups — loyal regulars, lapsed customers, VIPs, birthday celebrants, or high-spenders — and build the perfect audience for your campaign.

Time: 15-20 minutes

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Tutorial 19.3: Sending, Scheduling, and Testing Campaigns

Before you send a campaign to hundreds of customers, you'll want to test it first. Learn how to send test messages, schedule campaigns for later, send immediately, cancel scheduled campaigns, and duplicate past campaigns for reuse.

Time: 10-15 minutes

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Tutorial 19.4: SMS Campaigns and Credit Management

SMS campaigns are a direct way to reach customers on their phones, but they use your SMS credit balance. Understand message segments, character limits, cost estimation, the automatic opt-out footer, and how to check your balance before sending.

Time: 10-15 minutes

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Tutorial 19.5: Campaign Delivery Reports and Tracking

After sending a campaign, find out exactly what happened. Learn how to read campaign statistics, understand send statuses (sent, suppressed, failed, queued), filter delivery reports, and troubleshoot common issues.

Time: 10-15 minutes

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Recommended Reading Order

1. Tutorial 19.1 first — understand the Campaigns feature, the campaign lifecycle, and create your first campaign
2. Tutorial 19.2 next — learn how to target the right customers with segment filters before sending
3. Tutorial 19.3 then — master testing, scheduling, and sending campaigns with confidence
4. Tutorial 19.4 if using SMS — understand credits, segments, and costs specific to SMS campaigns
5. Tutorial 19.5 after sending — learn to read delivery reports and track campaign performance

Key Concepts Covered

Topic	Tutorial
Accessing Campaigns	19.1
Campaign lifecycle and statuses	19.1
Creating a draft campaign	19.1
The campaigns index page	19.1
Segment filters (all 14 types)	19.2
Marketing consent filters	19.2
Combining filters (AND logic)	19.2
Live recipient count estimate	19.2
Sending test messages	19.3
Scheduling campaigns	19.3
Sending immediately	19.3
Cancelling scheduled campaigns	19.3
Duplicating campaigns	19.3
SMS message segments	19.4
SMS credit estimation	19.4
Opt-out footer	19.4
Delivery statistics	19.5
Send statuses explained	19.5
Filtering delivery reports	19.5

Next Steps

• Section 10: Notifications & Communication — understand how Luminate's notification system works, including email and SMS setup
• Tutorial 10.5: SMS Credits — learn how SMS credits work, purchase credits, and configure auto-top-up
• Tutorial 3.3: Customer Profiles — understand customer records, marketing consent, and contact details

Last Updated: February 2026