One price.Every feature. Every user.
No tiers. No per-seat charges. No feature gates.
Basic
- Half the features
- Constant upselling
- "Upgrade to unlock"
- Crap support
Luminate
- Every feature included
- Unlimited staff accounts
- Unlimited terminals
- 300 SMS credits/month
- Email & WhatsApp messaging
- Online booking with deposits
- Skin test compliance
- Staff rostering & leave
- Commission automation
- Full reporting suite
- GDPR compliance tools
Coming Spring 2026
Enterprise
- Same features, more money
- "Priority" support
- A fancier logo
- Useless AI features
You know it's expensive when you need to call
Messaging costs, explained
Unlimited emails included. We never charge per email message.
Only the initial reminder deducts a credit from your SMS balance. Once a customer replies, follow-up messages are free for 24 hours.
SMS
300 SMS credits included each month; extras cost 6p each.
Standard messages up to 160 characters; longer messages split.
What counts as one SMS?
Standard messages up to 160 characters. Longer messages split automatically.
Do unused credits roll over?
No. Credits reset each billing cycle.
How we compare
| Feature | Luminate | Typical Competitor |
|---|---|---|
| Base price | £69/month | £30-150/month |
| Per staff member | Included | £5-40/user/month |
| Online booking with deposits | Included | £15-30/month add-on |
| SMS messaging | 300 included | Pay-per-message |
| Multiple tills | Unlimited | Per-terminal fees |
| Skin test compliance | Included | Often unavailable |
| Commission calculation | Included | Premium tier only |
Competitor pricing based on publicly available information, December 2025.
Frequently asked questions
Is there really no catch?
No catch. £69/month gets you everything. We don't hide features behind paywalls.
What does joining the beta involve?
As a beta partner, you'll get early access to Luminate and help us refine the product. Your feedback shapes what we build.
Can I cancel anytime?
Yes. Monthly billing. Cancel anytime. No contracts, no exit fees.
Is my data secure?
Yes. Bank-level encryption. GDPR compliant. Regular backups. UK and EU data hosting.
Do you offer training?
Yes. Free onboarding call included. Plus video tutorials and help docs.
How do online deposits work?
You choose which services require a deposit and set the amount (fixed or percentage). When a client books online, they pay the deposit by debit or credit card before the booking confirms. If they don't pay within 30 minutes, the booking cancels automatically.
Can I choose which services need a deposit?
Yes. Set deposits per service. £30 flat for colour corrections, 50% for bridal work, nothing for a quick trim. You decide.
Still have questions?
Register for our beta or get in touch. We're here to help.