Simple Pricing

One price.Every feature. Every user.

No tiers. No per-seat charges. No feature gates.

Doesn't Exist

Basic

£29per month

Half the features
Constant upselling
"Upgrade to unlock"
Crap support

Everything Included

Luminate

£69per salon, per month

Every feature included
Unlimited staff accounts
Unlimited terminals
300 SMS credits/month
Email & WhatsApp messaging
Online booking with deposits
Skin test compliance
Staff rostering & leave
Commission automation
Full reporting suite
GDPR compliance tools

Coming Spring 2026

Also Doesn't Exist

Enterprise

Call us for pricing

Same features, more money
"Priority" support
A fancier logo
Useless AI features

You know it's expensive when you need to call

Messaging

Messaging costs, explained

No charge

Email

Unlimited emails included. We never charge per email message.

Save with your own account

WhatsApp messages use your SMS balance by default. Want to save? Connect your own WhatsApp Business account and pay Meta directly.

With your own account, pricing follows Meta's rates for your region.

Only channel we bill

SMS

300 SMS credits included each month; extras cost 6p each.

Standard messages up to 160 characters; longer messages split.

What counts as one SMS?

Standard messages up to 160 characters. Longer messages split automatically.

Do unused credits roll over?

No. Credits reset each billing cycle.

Value

How we compare

Feature	Luminate	Typical Competitor
Base price	£69/month	£30-150/month
Per staff member	Included	£5-40/user/month
Online booking	Included	£15-30/month add-on
SMS messaging	300 included	Pay-per-message
Multiple tills	Unlimited	Per-terminal fees
Skin test compliance	Included	Often unavailable
Commission calculation	Included	Premium tier only

Competitor pricing based on publicly available information, December 2025.

Questions

Frequently asked questions

Is there really no catch?

No catch. £69/month gets you everything. We don't hide features behind paywalls.

What does joining the beta involve?

As a beta partner, you'll get early access to Luminate and help us refine the product. Your feedback shapes what we build.

Can I cancel anytime?

Yes. Monthly billing. Cancel anytime. No contracts, no exit fees.

Is my data secure?

Yes. Bank-level encryption. GDPR compliant. Regular backups. UK and EU data hosting.

Do you offer training?

Yes. Free onboarding call included. Plus video tutorials and help docs.