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Marketing Campaigns
Your diary's quiet next Tuesday and you've got 200 regulars who haven't booked in a while. A "we've missed you, 15% off this month" message to the right slice of that list fills the gaps. Build the audience with filters, write the message once, schedule it, and the delivery report tells you exactly who got it. It all happens inside Luminate, so you're not exporting your list to a separate mailing tool or keeping a spreadsheet of phone numbers clean.
Key Benefits
- Target the right people, not everyone. Thirteen filters let you slice your list: last visit within 30 days, more than 60 days ago, total spend over £200, birthday this month, VIP badge, or first-timers who haven't rebooked. Stack a couple together and the audience narrows to exactly who you mean.
- Consent handled for you. Marketing only ever goes to clients who opted in on that channel. It's enforced automatically, so there's no list to scrub, no compliance worry, and GDPR is sorted.
- See the audience before you send. The recipient count updates live as you add filters. You know it's 47 people, not "everyone", before you commit a single credit.
- Email is free, SMS is from 7p. Email campaigns cost nothing to send. SMS uses credits and gets opened faster, with the cost estimated up front and a "send STOP to opt out" footer added automatically.
- Schedule it and walk away. Send now or set a date and time, and test it on yourself first to check it reads right. When one works, duplicate it and run it again next month.
- Know what landed. The delivery report breaks down every message as sent, failed, or suppressed because contact details were missing, giving you a real delivery rate rather than a guess.
Learn More
Read the documentation to get the most out of this feature.
Part of Grow Your Business
Customer profiles, badges, reminders, messaging, analytics. The tools you need to build lasting relationships with your clients.
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