One price.Every feature. Every user.
No tiers, no per-seat charges, and no feature gates.
Basic
- Half the features
- Constant upselling
- "Upgrade to unlock"
- Crap support
Luminate
- Every feature included
- Unlimited staff accounts
- Unlimited terminals
- 300 SMS credits/month
- Email & WhatsApp messaging
- Online booking with deposits
- Skin test compliance
- Staff rostering & leave
- Commission automation
- Full reporting suite
- GDPR compliance tools
30 days free. No card required. SMS and WhatsApp turn on once you add a payment method.
Enterprise
- Same features, more money
- "Priority" support
- A fancier logo
- Useless AI features
You know it's expensive when you need to call
The only extras you pay for
SMS
300 SMS credits included each month; extras cost from 7p each.
Standard messages up to 160 characters; longer messages split.
Only the initial reminder deducts a credit from your SMS balance. Once a customer replies, follow-up messages are free for 24 hours.
Online Deposits
The card processing fee is 2.5% + 25p on online payments. There's no monthly gateway fee and no setup cost.
£20 deposit = 75p fee. £50 deposit = £1.50 fee.
What counts as one SMS?
One SMS credit covers a standard message of up to 160 characters. A longer message splits into more than one credit automatically.
Do unused SMS credits roll over?
The 300 included SMS credits reset at the start of each billing cycle and do not roll over. However, any top-up packs you buy never expire; they stay in your account until you use them.
Frequently asked questions
How much does Luminate cost?
Luminate costs £69 a month. That covers every feature, unlimited staff accounts, unlimited tills and 300 SMS credits each month. There's one plan, so a salon with one chair pays the same as a salon with ten.
Are any features extra?
Every feature is in the £69, including online booking with deposits, commission automation, skin test records, rostering and reporting. There are no tiers, so nothing sits behind a premium plan.
Do you charge per user or per stylist?
Staff accounts are unlimited and included in the £69. A salon with eight staff pays £69 a month, and software that charges £30 per user would cost the same salon £240 a month, or £2,880 a year.
Do I have to sign a contract?
There's no contract, no minimum term and no exit fee. Billing is monthly, so you can cancel at any time if Luminate isn't right for your salon.
Is there a free trial?
Yes. The free trial lasts 30 days and needs no credit card. SMS and WhatsApp are switched off during the trial, but you can send email reminders and receipts. You don't need to cancel; the trial simply runs out after 30 days and you won't be charged.
How do card deposits work?
You choose which services need a deposit and set it as a fixed amount or a percentage. The client pays by card when they book online and the appointment is confirmed immediately. If the deposit isn't paid within 30 minutes, the booking cancels itself and the slot goes back into your diary.
What does it cost to take an online payment?
Each online payment costs 2.5% + 25p, which covers card processing. A £20 deposit costs 75p to take and a £50 deposit costs £1.50. There is no monthly gateway fee and no setup cost, so you pay only when a payment is collected.
Can I choose which services need a deposit?
Yes, you set deposits service by service. You could take £30 flat for a colour correction, 50% for bridal hair and nothing for a quick trim.
Is my client data safe and GDPR compliant?
Your data is encrypted, hosted in the UK and EU, and backed up regularly. GDPR tools cover consent tracking, data requests and anonymisation, and you can hide client contact details from staff.
What happens during the onboarding call?
The free onboarding call helps you set up your diary, services, staff levels and rosters. After the call, the video tutorials and the help documentation cover every part of Luminate.
Still have questions?
Start your free trial, or get in touch if you've got questions.